When it comes to social media, stylists aren’t lazy, they're busy and don’t have the time (or energy!) to maintain social media accounts. Pinterest is an excellent option for salons and stylists who want to create an online presence, but see social media as overwhelming, and don’t know where to begin! The great thing about using Pinterest is that any trusted member of the team can maintain it. We're breaking down the ways salons can grow and retain business by using Pinterest.
Keep the Front Desk Busy
If your salon has a front desk person, they would be the perfect person to create and maintain your salon’s Pinterest page! They have the opportunity to look online for content, take photos, and have the time to pin, upload, and organize. You’ll want to designate at least 30 minutes of their shift to maintaining your board.
Pin a Few Times a Week
If your salon doesn’t have a front desk person, Pinterest is still a great option! Any of your stylists can maintain the salon’s page as they have the time. There’s a lot of visual, fun content to look through that relates to salons, and you’ll also want to create unique content for the salon. Updating Pinterest boards just a few times a week gets your salon noticed! Make sure to set up a business account for the salon, which offers business-specific features like analytics.
Your photos create great content for your Pinterest page! Pinterest is a very visual medium, so take the time to produce quality photos that are clear and follow the size recommendation. Under your salon’s Pinterest page, each stylist should have a board to show off their work. Take before and after pictures if you know a drastic change will be happening! A Pinterest board showcases the uniqueness and talent of each stylist and shows future customers what they are capable of creating. You should also showcase your salon through photos! Take pictures of the products you carry, the salon interior and exterior; give your future customers a tour of your salon!
Basic board organization should go like this: Each stylist should have a board, and each brand the salon carries should have its own board. Make sure makeup artists, massage therapists, waxing and nail technicians have a board, too. More ideas for boards:
Prom, Homecoming, Dance Recital Styles
Trendy Wedding Hair Ideas
Salon Fun: Funny Stylist and Customer Images
Videos Created with Magisto (Easy, Quick Videos)
Promotions/Sales in the Salon (Update Regularly)
Wedding Planning Resources
Salon Humor: Funny Memes, Sayings, Quotes
Wedding Hair Created by Stylists
Coloring Sheets (To Keep Kids Occupied)
Blonde, Brunette, Redhead Hair
Curly Hair Maintenance
Brands the Salon Uses
Random (Infographics With Hair Tips, Ways to Curl Hair, Face Shapes, Cleaning Hair Tools, Etc.)
Yes, you can also create a group board and invite customers to contribute! You can use this board for contests or giveaways in your salon, as well as board scavenger hunts!
Maintain Every Month
Create as many boards as you want, but you’ll want to make sure you can maintain and update them! Remove outdated information and styles, and regularly update promotions, new products, and styles regularly. You wouldn’t want someone coming in and asking for the streaky highlights of the 2000s, would you?
Use Captions as an Advantage
Whether you create a new pin or repin someone else’s pin, make sure to update the caption with a unique description using relevant keywords, as well as the salon name, city, state, ZIP code, and salon website. Optimizing the captions makes it easier for users to find the Pinterest page on Google search—it especially populates the "Images" tab on Google search exceptionally well. To make your Pinterest experience a little easier, install the Pin It! Button on your browser. This extension turns any page into a Pin and easily adds pages to any board of choice.
The Statistics on Pinterest Don’t Lie
Here are a few recent statistics that prove Pinterest has a powerful impact on salon social media:
250 million people use Pinterest every month.
50% of new sign-ups in 2018 were men. Men are often overlooked—make sure to create a board exclusive to them. It shows that the salon is trained in cutting men’s hair and makes them feel welcome!
98% of users go out and try the ideas they find on Pinterest. If someone sees a hairstyle they like on your page, especially one created by one of your stylists, they’ll want to go straight to the source of this look!
59% of millennials have discovered products on Pinterest. Show off the professional products your salon carries!
Do you want more information on using social media in your salon? Please take our very short (only 3 questions!) survey at the end of this blog and look for upcoming Education Classes at The Style Garage! In the meantime, check out The Style Garage’s Pinterest Page!