The holiday season can be the best opportunity to sell retail products at your salon. During this time, be sure to be fully stocked and keep the goods organized in the client’s view.
Get prepared for the holidays early and relieve yourself from the stress when the occasion comes. Follow a few of our tips on how to prep your salon for its most successful season yet.
Promote Sales That Take Advantage of Customer Needs
Of course, professional salon products will always work great as stocking stuffers and personal gifts to keep your hair bright and cheerful during the holidays—you can’t go wrong! However, you may also want to promote products for less-obvious holiday events like holiday office parties, white elephant exchanges, and visits to the in-laws. Market your products for the use, labeling things as the “Perfect Hostess Gift,” “For Your Gift Exchange,” and “A Great Secret Santa Present!”
Use New Products to Attract New Clientele
Take advantage of new products as a way to get potential new customers! Ocean Hair by 12 Benefits
, a leave-in spray that amplifies your hair’s natural texture, would be a great product to use on clients as a finishing step after their haircut.
Throw a Party and Give Back
Host an open house for your clients during the holidays. Whatever you decide to do, make it fun, memorable, and intentional—collect toys for a local charity or donate a percentage of your proceeds to support a cause during the holiday. Incentivize your clients to bring a friend by giving them a special discount on a service or a free retail item.
Deck the Halls with Unexpected Merchandising
merchandising throughout the salon with traditional themes and throw in a few unexpected touches as well. Try focusing less on the occasion-specific details and more on why people will need your products during the holidays. Don’t forget about people walking past your salon! Decorate your window based on the audience you’re trying to attract.
Keep your existing and potential new clients aware of your holiday offerings. Be sure to keep your social media pages and website up to date with your holiday hours, promotions, and any special events you plan on having. Think about your goals as a business, present your brand, and give it your
Need more ideas to market your salon? Check out our blog for suggestions
you can apply and tailor to the salon traffic throughout the festivities.